7. Do you know what the most expensive topic is in PPC ads?
As you might already know, Google doesn’t charge set prices for its advertisements. Instead of Google setting prices, the market effectively sets Google Ads prices at what advertisers are willing to pay.
“Insurance” is always one of the most expensive keywords to purchase pay-per-click advertisements for on the World Wide Web. Outside of general terms, the cost of “Mesothelioma Law Firm” is rated at roughly $179 as of July 2018. Mesothelioma is a type of cancer that takes hold in the lungs and is caused by asbestos. There are many personal injury attorneys across the United States that specialize in seeking judgments for people affected by mesothelioma.
8. Making this type of consumer a regular customer would be a good idea
Did you know that 29 percent of one study’s consumers used Google to seek out local businesses on at least a weekly basis?
Businesses could start employing in-person loyalty programs – as opposed to loyalty programs that are active via online business activity – to show local customers who actively seek out local businesses that they’re valued.
Even if they didn’t pick up on this idea, the proportion of consumers who seek out local businesses on a weekly basis via their mobile devices is likely to continue growing.
9. Ad blockers are becoming more popular
Most consumers don’t like in-your-face advertisements. It’s safe to say that most people enjoy content marketing, where business entities post genuinely helpful information in blogs or on social media. Content marketing is the one type of advertising that’s subtle enough to pass through ad blockers.
This is important because content marketing will continue to grow more popular. Businesses that don’t adapt will likely not perform as well as their well-adapting counterparts.
From 2018 to 2019, the total number of devices around the world with ad blockers rose from 142 million to upwards of 615 million.