PPC Advertising Statistics

PPC Advertising Facts 2019-2018

Pay-per-click advertisements are some of the most popular on the World Wide Web. Although they used to be more popular than they are today, they still very much hold a spot in the world of digital advertising.

Google, the world’s largest advertiser, makes most of its money through PPC ads. Content marketing is currently the most popular means of advertising, though PPC advertisements will always have their place. Here are several interesting statistics about pay-per-click ads that every digital marketer should know about.

1. Location, location location – this rule applies to more than real estate

Let’s assume that the lifespan of the Internet is split roughly in two. During the World Wide Web’s first one-half of living, mobile phones weren’t able to connect to the Internet; perhaps they were able to connect to the Internet but at a hilariously slow speed.

Slightly longer than a decade ago, modern smartphones’ predecessors came about. They were able to browse the Internet. As smartphones have proliferated throughout society and become increasingly advanced, more people have traded their computers in for their phones.

Traditional desktop computers – and even modern laptops – obviously can’t go the same places that modern smartphones can. Since smartphones are constantly plugged in to global positioning systems, location has become a center stone of all forms of advertising. In other words, advertisers always want to know where their potential customers are when they look for their businesses by name or are in their vicinity.

Statistics indicate that roughly two of every five Google web searches are based primarily on location. To be precise, about 36 percent of these searches revolve around location.

2. More than half of all search engine users rely on PPC ads to get around

Some Internet users purposefully stay away from Google’s pay-per-click ads. After all, they’re all oriented to potential customers and likely full of sales-minded wording and last-minute pop-up ads that offer 50 percent off coupons.

However, research suggests that roughly 52 percent of people shopping online prefer to click on paid advertisements atop Google’s search engine results pages.

No matter how popular other forms of advertising becomes, pay-per-click advertisements do have a loyal following.

3. Mobile search engine activity is readily replacing that of computersIf you know anything about advertising and search engines, you know that advertisers of all shapes and sizes have relatively recently been adapting for the influx of mobile-based Internet browsers. As a matter of fact, just over half of all paid clicks come from none other than mobile devices – namely modern smartphones.

4. Are you among the top three ad slots?

If your PPC ad is among the top three PPC ad slots on the first search engine results page on Google, you’ve got about a one in six chance of an Internet user clicking on your page.

Statistics indicate that, on average, the top three pay-per-click slots on Google’s search engine results page get clicked on about 46 percent of the time. We can approximate this to a one in two chance of those three advertisements getting clicked on. If a web user can click on any one of the three ads atop the search engine results page, you have roughly a one in six chance of having your PPC ad getting clicked on.

5. Slow websites are of the past

Thanks to the proliferation of the Internet and society’s general interest in advancing the World Wide Web, most of the developed world now has super-fast Internet. Although we’re effectively spoiled on fast-loading websites, nobody’s really complaining. Right?

Research shows that, on average, websites that take in excess of three seconds to boot up experience web traffic volume decreases of upwards of 40 percent.

6. Social media continues to take more of people’s time

This means that it will continue to eat up more of businesses’ advertising budgets. Currently, Internet users spend one-third of their time online across social media platforms like Facebook and Twitter.

7. Do you know what the most expensive topic is in PPC ads?

As you might already know, Google doesn’t charge set prices for its advertisements. Instead of Google setting prices, the market effectively sets Google Ads prices at what advertisers are willing to pay.

“Insurance” is always one of the most expensive keywords to purchase pay-per-click advertisements for on the World Wide Web. Outside of general terms, the cost of “Mesothelioma Law Firm” is rated at roughly $179 as of July 2018. Mesothelioma is a type of cancer that takes hold in the lungs and is caused by asbestos. There are many personal injury attorneys across the United States that specialize in seeking judgments for people affected by mesothelioma.


8. Making this type of consumer a regular customer would be a good idea

Did you know that 29 percent of one study’s consumers used Google to seek out local businesses on at least a weekly basis?

Businesses could start employing in-person loyalty programs – as opposed to loyalty programs that are active via online business activity – to show local customers who actively seek out local businesses that they’re valued.

Even if they didn’t pick up on this idea, the proportion of consumers who seek out local businesses on a weekly basis via their mobile devices is likely to continue growing.


9. Ad blockers are becoming more popular

Most consumers don’t like in-your-face advertisements. It’s safe to say that most people enjoy content marketing, where business entities post genuinely helpful information in blogs or on social media. Content marketing is the one type of advertising that’s subtle enough to pass through ad blockers.

This is important because content marketing will continue to grow more popular. Businesses that don’t adapt will likely not perform as well as their well-adapting counterparts.

From 2018 to 2019, the total number of devices around the world with ad blockers rose from 142 million to upwards of 615 million.